Sonos
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Role Description
Sonos is seeking an experienced and visionary Creative Director of Writing to lead our storytelling and written content strategy. This role will partner with cross-functional teams—including Marketing, Product, Design, and Brand—to craft compelling narratives that communicate our brand values, showcase product innovations, and engage audiences across all touchpoints.
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Strategic Content Leadership
- Develop and own a forward-thinking writing strategy that aligns with brand objectives, target audience, and product roadmap.
- Set the overall tone, style, and voice for the brand to ensure consistency and impact across all written materials.
- Use data-driven insights to inform content decisions and measure the effectiveness of storytelling efforts.
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Team Management & Collaboration
- Lead and mentor a team of copywriters and content specialists, providing creative direction and feedback to elevate the quality of all written content.
- Collaborate closely with the Creative Director, designers and producers to ensure messaging cohesion across diverse media formats.
- Partner with senior leaders and functional and regional stakeholders to translate high-level goals into storytelling opportunities and creative campaigns.
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Brand & Product Narratives
- Drive innovative storytelling techniques to highlight product features, usability, and benefits to both B2C and B2B audiences.
- Create comprehensive brand narratives that resonate with our tech-forward Professional audience, in addition to our target consumer audience.
- Ensure all written content—product descriptions, ad copy, website text, packaging, social campaigns—adheres to brand guidelines and meets project objectives.
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Innovation & Industry Awareness
- Stay abreast of emerging technology, consumer behavior, and cultural trends to keep the brand’s voice fresh and relevant.
- Leverage new platforms and writing styles (e.g., conversational AI, AR/VR interfaces) to experiment and push creative boundaries and find efficiencies.
- Advocate for continuous improvement of the content process and explore new ways to captivate audiences.
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Quality Control & Performance Metrics
- Establish a rigorous editorial review process to maintain impeccable standards for grammar, style, and factual accuracy.
- Use data and performance metrics (engagement, conversion, sentiment analysis, etc.) to evaluate campaign success and inform future strategy.
- Maintain a network of external writing resources (freelancers, agencies) as needed to scale content production.
Qualifications
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- 8+ years of experience in copywriting, editorial, or content development, with experience in a leadership role within a creative or marketing environment.
- Proven track record of developing influential content strategies for premium or technology-focused brands.
Requirements
- Exceptional writing, editing, and storytelling skills with a keen eye for detail.
- Strong leadership abilities to guide and inspire creative teams, and to influence cross-functional collaboration.
- Experience managing multiple projects in a fast-paced environment, meeting tight deadlines without compromising quality.
- Familiarity with consumer electronics or related industries, understanding key trends, consumer needs, and competitive landscapes.
- Proficiency in content management tools, editorial calendars, and collaboration platforms (e.g., Trello, Asana, or Monday.com).
- Adept at synthesizing complex technical information into clear, relatable narratives for diverse audiences.
- Ability to evaluate content effectiveness using analytics tools and data interpretation to optimize content strategies.
Benefits
- Medical, Dental, and Vision Insurance
- A 401(k) plan with company matching and immediate vesting
- An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
- 80 hours of sick time upon hire, refreshed annually
- Up to 12 paid holidays per calendar year
- 12 weeks of paid Bonding Leave following the birth or adoption of a new child, plus up to an additional 12 weeks of Medical Leave for birthing parents under our Short Term Disability policy
- Company-paid Disability, Life, and AD&D Insurance
- Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
- Mental health benefits to support your holistic well-being
- A generous employee discount program & Sonos Radio HD – on us!
Source ⇲
remotive.com